Plenty of drivers felt more than a little surprised when they learned about Ford discontinuing sedans. After all, American consumers have learned to rely on Ford showrooms to provide a wide range of models designed to suit every kind of driver. With Ford to stop making sedans, you’ll be left solely with utility vehicles, commercial vehicles, and trucks. If you’re not in the market for a pickup truck, SUV, or crossover, your choices at Ford are about to become extremely limited. By 2020, nearly 90% of Ford’s North American lineup will consist of just that.
You might be finding it tough to imagine the lineup once Ford sedan models have been cut. It’ll mean saying goodbye to the Fiesta, Focus, Fusion, and Taurus, which leaves the Mustang as the last car standing and the Ford lineup looking like this:
Of course, Ford needs a new set of models to fill up its showrooms. In addition to their current selection of trucks and utility vehicles, Ford will be concentrating on white space vehicles. In case you don’t know, a white space vehicle is one that borrows lots of elements from different classes, essentially blurring the lines between traditional vehicle segments. Ford’s strongest sales currently come from their trucks, crossovers, and SUVs, so it certainly makes short-term sense to pursue that trend, but does it really mean consumers are getting what they want or need?
A family of five might be more than happy with a larger vehicle, but what if you don’t need the excess space or fancy a smaller footprint perfect for city-based driving and low fuel consumption? In his story “The Real Reason Ford Is Phasing Out Its Sedans,” Dan Neil of the Wall Street Journal cited a study that revealed 68.9% of light-truck owners used their vehicle primarily for transportation, while 65.4% used theirs for commuting. But does that really mean people should be driving larger vehicles with lesser fuel economy when they don’t really have to?
It isn’t just Ford that’s making a change to its lineup. General Motors will be ending production on six sedans by the close of 2019. Slumping sales and changing consumer behaviors have forced them to cut the Chevrolet Volt, Chevrolet Impala, Chevrolet Cruze, Cadillac XTS, Cadillac CT6, and Buick LaCrosse. At the same time, they’ve announced substantial layoffs and the closure of five North American facilities. They’ll also be shifting focus to crossovers, SUVs, hatchbacks, and trucks.
Ford and GM are taking the easy way out – since drivers are no longer as interested in their sedans and small cars, those models are being unceremoniously dropped. Honda prefers to address those changing consumer behaviors by adapting Honda sedan models around them. The legendary Accord continues to innovate with the Honda Accord Hybrid. The Honda Insight unites sedan styling with hybrid efficiency, and the groundbreaking Clarity lineup features a fully electric model, a plug-in hybrid, and a hydrogen-powered sedan. For sporty performance and a compact footprint, the Honda Civic lineup includes models like the Civic Sedan, Civic Hatchback, Civic Si, and Civic Type R.
While Ford transitions to larger utilities that consume more fuel, Honda is helping to build a future defined by clearer skies, cleaner air, and zero emissions. Milwaukee shoppers can be confident they’ll keep finding some of the most efficient vehicles on the road today among the wide selection of award-winning models at their nearest location, so don’t hesitate to pay us a visit today.